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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Modern Application of Facebook Marketing in a football environment
 Sočka, David ; Opelík, Daniel (advisor) ; Voráček, Josef (referee)
Title: Modern Application of Facebook Marketing in the Football Environment Objectives: The objective of this thesis is to propose recommendations for the management of FORTUNA:LIGA's Facebook account as a marketing tool. Methods: The main method used in the research was an analysis, which focused on posts published on the FORTUNA:LIGA Facebook page. To ensure the objectivity of the results, this method was supported by the analysis of official statistics and the realisation of a focus group with experts. Results: The research confirmed that Facebook is currently an important part of FORTUNA:LIGA's marketing communication. The analysed papers reflected certain aspects of modern trends based on information found in the literature. These included the creation of entertaining content, behind-the-scenes videos, or the publication of posts with a high level of user engagement. The proposed recommendations then focused mainly on areas where certain shortcomings were identified. Of the nine recommendations, the first seven aimed for general advice on managing Facebook accounts. They can therefore be used by entities with a different focus, considering their own specific needs. The next two points were directed at certain areas, namely ensuring up-to-date video footage of football matches and close...
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Stereotypes that Czech influencers support with their posts on the Instagram
 Lesáková, Marie ; Fousek Krobová, Tereza (advisor) ; Lütke Notarp, Ulrike (referee)
The diploma thesis aims to find out whether the selected Czech woman influencers on the selected social network, Instagram, support by posts traditional stereotypes or not. The work is divided into two main blocks - theoretical and practical. The theoretical part focuses on the characteristics of new media and the phenomenon of social networks. In the next chapters, thesis does not forget to define Instagram, which is the subject of subsequent analysis. The theoretical part includes characteristics of Instagram related terms. The diploma thesis focuses on the sociological problem of gender stereotypes and presents several cases from the history of the media, which support stereotypes between men and women. The practical part first is focused on the quantitative content analysis. The next step is focused on qualitative analysis of the posts of some of the most follow Czech influencers.
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